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Identity

Situation

You are going to graduate soon and need to start looking for a job. You will be creating a website, portfolio pieces, and you need to make everything cohesive. It is time to create a personal brand mark/identity. The brand mark, colors and other elements should be consistent across all projects, your website, and your social media sites. This project will just get you started in defining your brand.

 

Objectives

  1. Brainstorm and sketch personal brand marks
  2. Gain feedback and make revisions based on that feedback
  3. Create a variety of brand marks that reflect you personally (at least 3 new logos)
  4. Vectorize personal brand marks using Adobe Illustrator
  5. Choose a color schemes that compliment your brand marks
  6. Employ the design principles and rules of typography to create a professional project that you want to share with others

 

Outline

Brainstorm & Sketch

Take time to reflect upon yourself and brainstorm graphics and other ideas that would encapsulate your personality. Utilize social media platforms to survey peers. Create a Pinterest board with inspiring ideas of personal brand marks created by others.

Simplify, Vectorize & Choose Colors

Simplify your sketches after getting feedback from classmates. Use Adobe Illustrator to create vector versions of your simplified sketches. Organize your sketches and vectorized brand marks to display before and after images of your work. Use Adobe Kuler or similar site to choose a color scheme for your brand mark.

Rubric (Part 1)

70% of your grade comes from this checklist (Failure to meet any of these requirements disqualifies you from earning anything higher than a 85% on the whole project.)

Prox/Align

Design
  • Related items grouped
  • Consistent spacing
  • Adequate spacing
  • Text spacing in box
  • All items aligned
  • Guides used
  • 3 Vectorized Brand Marks
  • At least 2 new brand mark to this project
  • At least 1 graphic (non-text)
  • Drop shadows are light/tight
  • Clean/Crisp lines
  • Appropriate Color Scheme

Rep/Cont/Flow

Type/Body Copy
  • Elements repeated
  • Strong focal point
  • Adequate white space
  • Good flow
  • Two fonts max
  • Contrasting fonts
  • Legible text (Easy to read)

Sizes/Margins

Professionalism
  • 8.5×11 portrait
  • Three brand mark variations
  • All three brand marks on same page
  • Brand mark on top is your favorite
  • .5″ margins
  • Appropriate for BYU-Idaho
  • Spelling
  • Grammar
  • Punctuation

Submission
  • Published project to present
  • Post project/info in blog post (30+ sketches, before/after vectorizing, etc.)
  • Add link in BrainHoney
  • Add two blog comments

Rubric (Part 2)

The remainder of your grade is based on the following, and covers visual appeal, target audience appeal, and skillful usage of design principles. This portion is fairly subjective. It would be a good idea to schedule times to meet with the instructor to gauge progress.

Mastery of subject matter
(A) Work demonstrates outstanding understanding, application, and integration of the subject material and extensive evidence of original thinking, skillful use of concepts, and ability to analyze and solve complex problems.
(B) Work demonstrates considerable/significant understanding, application, and incorporation of the material.

Promise of continuing success
(A) Work would be highly sought after in next level courses, graduate school, or employment.
(B) Work would be successful in next level courses, graduate school, or employment.
This rubric is based on the University grading scale:

https://www.byui.edu/student-records/grades/grading-system