Overview

You will be creating a video presentation to pitch your product redesign to your client. This video will be more in-depth and refined than our previous screencasts we created for our last projects. Those watching the video will be your client. You will present as if you were talking to this client. Do not present your product redesign as a school project. You will be graded based upon this role. Your presentation will be limited to 2-3 minutes. Pitch your product redesign to the client by presenting the following items:

1. Give a short intro that will grab the client’s attention (Click here for suggestions)
2. Explain your big idea to the client & showcase the redesigned product
3. Justify why you are suggesting a redesign (why is it better than the current product?)
4. Explain your chosen target market and how the redesign appeals to them
5. Explain how you going to increase the clients sales
6. Conclude the presentation with a “call to action” (Click here for a short video)

Past Video Examples

• Lindsay
• Whitney
• Bethany
• Daniel
• Kyle

Available Equipment

You are able to check out a “Comm Video Kit” from the Production Office in the basement of the Spori. You will first need to fill out an Equipment Agreement Form found by following this link. You will then need to use the online checkout system to reserve your equipment https://byui.webcheckout.net/webcheckout/pir/home.

Required elements of the video

• 2-3 Minutes in length
• Video, Slides, Narration
• Professional setting (not on your bed in your apartment)
• Professionally Dressed (You must appear somewhere in the video)
• Display finished package (This can include your product photography, but you must also have video of your finished package)
• Display excerpts from the book (DO NOT just scroll through the book)
• Quality scripted narration (Good volume, no ambient noise, clear, and concise)
• Personable tone (You are trying to sell your work. You need to appeal to the client. Don’t just read off your script in a clearly scripted tone.)
• Uploaded to YouTube, and appended to your final blog post.

Editing Software

You can use any software you want to create this video. I will demonstrate in class, and through video tutorials, how to use iMovie.

Design & Prepare Video or Screen Captures

Make sure that your slides are set to the same aspect ratio as your video. This will make the transition from your slides to your video smooth and appealing.

Slide Dimensions (4:3 or 16:9)

The standard video aspect ratio is 4:3. Open a new Photoshop document that is 10″x7.5″ with 96 resolution. This will give you a finished 960×720 (or 4:3) pixel movie. Design all of your slides here in Photoshop to keep a consistent size, look and feel. Save and use this Photoshop document as template for your project.

You could also setup a widescreen 16:9 layout for your video. Open a new Photoshop document that is 1280 pixels by 720 pixels. This will give you the correct dimensions for a widescreen layout.